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Board Candidate: Jeff Brockett
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Jeff Brockett

As a longstanding member of the AAW and as an active leader in the Tennessee Association of Woodturners (TAW), it would be an honor to serve as a member of the AAW Board of Directors. I am currently retired with a 37-year career in retail management and would bring a wide range of experience to the Board.

I have served as TAW president, secretary, newsletter editor, and have been on the TAW symposium committee for the past six years. I have helped to implement strategies and processes to grow the symposium attendance from 100 to 397 attendees. I have drawn on my vast retail management experience in strategic planning, interpersonal skills, and change management to help grow both the TAW membership and symposium.

The current AAW officers and Board members have overseen many difficult changes over the past several years. The AAW faces a significant challenge to be relevant to current and potential members with a wide range of interests and skill levels. There is a need to attract a wider demographic and diverse membership base. The emphasis should be to build a culture where AAW members and potential members see the value and return on their investment of being an AAW member. We should make every effort to exceed the expectations of our members.

As a Board member I would like to become a member of the symposium committee. We need to look at what is working well, what should be continued, and what could be done away with. I would encourage seeking the input of chapters and AAW members to determine what the symposium attendees expect and want at the national symposium.
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